Martin Lindstrom (Part 1) | One of TIME Magazines 100 Most Influential People Shares How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS

Published: Jan. 21, 2021, 11:18 a.m.

Today\u2019s guest was named by TIME MAGAZINE as one of the World\u2019s 100 Most Influential People and he\u2019s been interviewed 20 times on NBC\u2019s TODAY show and he\u2019s here to talk about his new book, The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS.