How to Make Your Ideas Catch On with New York Times Best-selling Author and Wharton Marketing Professor Jonah Berger
Word of mouth is powerful in the world of business, but why do some people talk about and share some things more than others? New York Times best-selling author and Wharton Marketing Professor Jonah Berger shares the 6 Key S.T.E.P.P.S to creating contagious content.