Joseph J. Romm, the legendary MIT graduate and physicist who was brought on as a strategic consultant to work with James Cameron and Arnold Schwarzenegger on the creation of the SHOWTIME documentary called \u201cYEARS OF LIVING DANGEROUSLY\u201d talks about how to go viral and reach millions as well as breaks down his newest book, How to Go Viral and Reach Millions: Top Persuasion Secrets from Social Media Superstars, Jesus, Shakespeare, Oprah, and Even Donald Trump.