How They Saved Harley Davidson | Listen to Your Customers & Giving Them What They Want
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Is your company in need of a turn-around? In 1985 Harley Davidson Motor Company found itself within just hours of bankruptcy. Overwhelmed by the Japanese competition, the recession that had hit America and the onslaught of management missteps the company needed to change something if it was going to survive. Harley Davidson hired Ken Schmidt to serve as the Chief Communication Officer and to help turn the company around.
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