976: Paul M. Caffrey - "THE WORK BEFORE THE WORK"
Paul M. Caffrey\xa0is a master of the sales craft.\xa0 An elite sales professional that focuses on preparation to help sales people prospect better, sell more and get promoted faster.
He is the lead author of \u201cThe Work Before the Work\u201d - which shares the hidden habits that elite sales professionals use to outperform the competition.\xa0\xa0
Paul and Lou talk shop and break down all of the preparation you need to think about before the real work happens.