904: Josh Bernoff - "BUILD A BETTER BUSINESS BOOK"
Josh Bernoff is an expert on how business books can propel thinkers to prominence. Book projects on which he has collaborated have generated over $20 million for their authors.
His most recent book is Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters \u2013 A Comprehensive Guide for Authors (Amplify, 2023). Fifty successful authors have endorsed the book. Daniel Pink said \u201cIf you\u2019re serious about writing a business book that matters, then look no further.\u201d
He works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter. Josh writes a blog post on topics of interest to authors every weekday at Bernoff.com. His blog has generated 4 million views.
Josh shares with Lou many of the building blocks business authors need to build a great book on Thrive LouD