772: Jodi Katz - "The Seduction of Success"
In 2022, Jodi Katz and her team of like-minded creatives celebrate the 15th year anniversary of Base Beauty Creative Agency, her groundbreaking boutique outfit whose holistic, integrated approach to marketing high growth brands has revolutionized the industry and taken companies owned by the likes of Colgate, Church and Dwight, Estee Lauder and Sally Beauty, to unprecedented levels of sales and cultural impact. Under Jodi\u2019s leadership, Base Beauty has accelerated growth across all sales channels and marketing touchpoints, breaking down client silos to craft needle moving campaigns for Clinique, EltaMD Skincare, Conair, Heritage Store, Blushington, Laura Geller, and others.\xa0
Jodi\u2019s new book, \u201cFacing the Seduction of Success: Inspiring Stories on Leading in Business While Living Your Life,\u201d is a fascinating compilation of stories and insights by fellow professionals culled from her popular podcast, \u201cWhere Brains Meets Beauty.\u201d Launched in 2017, the podcast \u2013 which has reached the Top 5 iTunes in the fashion/beauty category \u2013 recently celebrated its remarkable 200th episode.\xa0