747: Neil Hoyne - "CONVERTED"
Neil Hoyne has served as an analyst, researcher, inventor, lecturer and, in his words, the father of many forgettable slides of glossy funnels and Venn diagrams. A witness to and participant in billion-dollar successes, and instructive failures, all in the pursuit of building indestructible customer relationships through digital media. A key player in the executive rallying cry to be more \u201cdata driven.\u201d
As Google\u2019s Chief Measurement Strategist, Neil has had the privilege to lead more than 2,500 engagements with the world\u2019s biggest advertisers. His efforts have helped these companies acquire millions of customers, improve conversion rates by more than 400 percent and generate billions in incremental revenue.
His first book, Converted: The Data-Driven Way to Win Customers\u2019 Hearts, just launched and is something that everyone wants to know.
Listen in as Neil and Lou connect on Thrive LouD.