740: "The Future of PbMS"
Affinity Solutions CEO Jonathan Silver returns to the Thrive LouD podcast after almost two years.
Jonathan updates Lou and the listeners about:
- How Affinity Solutions has evolved over the last few years
- What his company has been focused on of late
- Explaining what Purchased-based Media Scoring (PbMS) is all about and why creating a clearer definition of media scoring has never been more important
- Affinity's recent deal with Omnicom's Annalect
- RampUp '22 - The top 3 things discussed and "where the puck is headed"
- His vision for Affinity for 2022 and beyond AND what the future of CX looks like
Plus some additional fun topics are discussed in this 'catch up' episode.