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Jeff Wald is the co-Founder and President of WorkMarket, an ADP company, as well as the author of the book The End of Jobs: The Rise of on Demand Workers and Agile Corporations.

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He comes on the show today to discuss the way COVID-19 has precipitated some of the changes forecasted for the future of work, as well as what you as a business owner or leader need to do to prepare for the future of the American workforce.

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We touch on subjects ranging from the absence of retraining and its link to populism and nationalism, the advent of cobots and AI to democracy and technology being the way forward through the future of the American workforce.

Tips and Thoughts for Making the Best of the 4th Industrial Revolution

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• A job that has more than 50% repetitive high-volume-component tasks is historically automated away. This should account for 10 to 15% of jobs in the U.S., over the next 10 years.

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• Have a retraining plan \u2014 revolutions are never smooth affairs; at the onset of a 4th industrial revolution (or the first services revolution as Jeff explains) the biggest challenge remains to retrain the workforce.

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• Organize employee management \u2014 systematizing your labor interactions may well be the most important thing you can do to prepare for the coming changes.

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• Prepare for an agile workforce \u2014 on-demand is not the future of work, the data points to fluid, team-based \u201cwork from anywhere\u201d jobs being the future, this comes with its own set of remote working challenges.

About Karen Tiber Leland

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Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.

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She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.

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Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.

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Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook

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About Our Guest

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Jeff Wald has a long track record as a successful entrepreneur across the technology and services landscape. He has successfully built and sold multiple tech companies, including SpinBack to Buddy Media, which was subsequently purchased by Salesforce.com for $800 million.

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Jeff has a deep background and passion for talent management and is widely recognized as a thought leader on labor force evolution. He speaks regularly on the subject of modernizing workforces and the role of contingent labor and has been a contributing writer to Forbes on the topic. Jeff holds a B.S. and an M.S. from Cornell University and an M.B.A. from Harvard Business School.

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You can learn more about Jeff on Twitter|LinkedIn

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Book: The End of Jobs: The Rise of on Demand Workers and Agile Corporations, by Jeff Wald

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The Birthday Rules: Critical Conversations to Have with Your Children (Ages 6-16), by Jeff Wald

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The Future of Work Prize

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Mentioned

World Economic Forum : Preparing for the Future of Work

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Resources

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Do you think you might benefit from one-on-one branding and marketing consulting? If so, you might want to consider booking a Rent My Brain session.

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During this one-hour, no-holds-barred consulting call, I promise to get to the heart of your marketing, social media, PR branding, business development, or content marketing question.

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The feedback I give is to the point and precise: you will walk away with actions and solutions.

For more information or to book a session, contact me directly at karen@karenleland.com or visit Sterling Marketing Group.