Pitch, packaging, preparation, and perseverance Getting Into O Magazine With Susan Harrow
I am happy to welcome my friend and colleague Susan Harrow on the show; she is a top media coach and author of the best-selling book Selling yourself Without Selling Your Soul.\xa0
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Susan has written the guide to getting into O, The Oprah Magazine. Tune in for a quick-paced episode where you will learn what it takes to get your product, book or article\xa0 into O Magazine.\xa0
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Tips On Getting Into O Magazine\xa0
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- Oprah is not a magic pill \u2014 Everything has to be in alignment for your offer to work, whether it\u2019s for O, The Oprah Magazine or anything. It\u2019s not just your website, your packaging, or your videos; your brand is YOU.
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- Find where you fit in \u2014 500 to 700 books are submitted each week and they choose only 15\u201320 each month. Competition is steep.
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- Oprah always has the final word \u2014 Pitch, packaging, preparation, and perseverance. You really have to know your stuff and understand what they\u2019re looking for.
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About Karen Tiber Leland
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Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.
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She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.
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Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.
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Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook
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About Our Guest
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For the past 30 years, I\u2019ve been the brains + heart behind Harrow Communications Inc., a media coaching + marketing agency based in Northern California. I\u2019m also the author of Sell Yourself Without Selling Your Soul\xae (HarperCollins) and a regular contributor to The Huffington Post and Psychology Today. My work is seen on the CNBC special, The Oprah Effect and across TV, radio, the web + more.
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I help executives, entrepreneurs, authors, speakers, start-ups, CEOs, coaches, and consultants clarify their messages, set up their systems, craft their signature sound bites + get life-changing media exposure so that their media appearances result in business. If they don\u2019t yet have a website, traffic, products, or a platform, I show them how to get those too. I also serve as a pitch deck coach for founders raising funds from Seed to Series C.
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You can learn more about Susan Harrow on Twitter|LinkedIn|Instagram|Facebook|Website
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Susan\u2019s book: Sell Yourself Without Selling Your Soul: A Woman\u2019s Guide to Promoting Herself, Her Business, Her Product, or Her Cause with Integrity and Spirit
Free guide: How to be Featured in O Magazine
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Mentioned
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Resources
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Do you think you might benefit from one-on-one branding and marketing consulting? If so, you might want to consider booking a Rent My Brain session.
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During this one-hour, no-holds-barred consulting call, I promise to get to the heart of your marketing, social media, PR branding, business development, or content marketing question.
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The feedback I give is to the point and precise: you will walk away with actions and solutions.
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For more information on my service offer, contact me directly at karen@karenleland.com or visit Sterling Marketing Group.
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