My guest, Rachael Robertson, led a team of 18 people through a 12-month research expedition in Antarctica. She was chosen to lead this expedition after a boot camp interview process measured her ability to lead with empathy.
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I\u2019m excited to talk to her about what it means to lead in extreme conditions, what we can learn from her experience as we progressively open up post-pandemic, and how we can all better our leadership practices in the face of a new world.
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From the challenges of confinement in months of full darkness and full daylight, we talk about the importance of routine in keeping people\u2019s mental health optimal, the necessity for facts over emotions, and how to build a team from strangers with diverse backgrounds in one of the toughest environments on the planet. Tune in for an in-depth discussion on what it means to lead in extreme environments.
Tips For Leading in Tough Environments
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About Karen Tiber Leland
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Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.
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She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.
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Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.
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Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook
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About Our Guest
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After 15 years of leading diverse and remote teams and business units, I took the jump and lead the 58th annual expedition to the edge of the world: Antarctica. It was a tough, grueling and exhausting year, but ultimately extremely rewarding and fruitful.
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The intensity of this leadership role, where the leader is on-duty all day, every day, for 12 months with no respite, gave me the opportunity to road-test my leadership ideas the hard way \u2014 without the luxury of peers, a desk, or high-speed broadband! It was a
\u201cleadership laboratory\u201d in the most extreme, hostile environment on Earth.
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You can learn more about Rachael Robertson on Twitter|LinkedIn|Instagram|Facebook|Website
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Book: Respect Trumps Harmony: Why being liked is overrated and constructive conflict gets results, by Rachael Robertson
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Mentioned
Resources
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Are you looking to firmly establish your CEO or executive brand, expand your influence, or become more of a thought leader in your field? Consider my personal brand strategy mapping process and book a 20-minute complimentary phone consultation.
For more information on my service offer, contact me directly at karen@karenleland.com or visit Sterling Marketing Group.