How TikTok Can Help Build Your Brand Leveraging User Participation With Evan Horowitz
Evan Horowitz is CEO and Co-Founder of the creative studio Movers+Shakers in Brooklyn New York and I am happy to have him on the podcast to help wrap my head around TikTok, a platform that is about more than just dog videos.
\xa0
Tune in for an engaging chat about what brands the platform is best suited for, what not to do on TikTok, and how to best leverage user participation.
Tips\xa0
\xa0
- TikTok is primarily a top-of-funnel campaign platform and is best suited for consumer products \u2014 multiply on-brand customer touchpoints in order to get the sale.
\xa0
- Leverage user participation in creative ways \u2014 Evan shares the story of his ELF Cosmetics viral campaign.
\xa0
- Be native to the platform, don\u2019t copy-paste \u2014 show up in a way that makes sense with the conversations people are already having.
\xa0
- Music and casual esthetics are key to TikTok \u2014 don\u2019t forget the tone either, this platform is a decidedly optimistic place.
About Karen Tiber Leland
\xa0
Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.
\xa0
She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.
\xa0
Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.
\xa0
Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook
\xa0
About Our Guest
\xa0
Evan is on a quest to make every day more awesome than the one before, and to help others do the same. You\u2019ll probably find him building a business, giving a talk on business growth, or perfecting his iced chai recipe.
\xa0
In the pursuit of his passions, Evan continually pushes his limits. He has grown hundred-million-dollar business units in multiple industries, broken records in social justice campaigns, rapidly built multiple companies, and even invented a new theorem in mathematics.
\xa0
To build the most meaningful life, Evan is always seeking methodologies that allow us to unlock more of our potential. He\u2019s spent thousands of hours studying and practicing the intersection of personal growth and entrepreneurial leadership. He regularly speaks for large groups, and he trains successful entrepreneurs one-on-one. Harvard Alumni Entrepreneurs recently tapped Evan to serve as Entrepreneur-in-Residence.
\xa0
Evan\u2019s newest venture is Movers+Shakers, a niche creative agency that\u2019s shattering engagement records. They use original music and dance to tell brand stories, and delight viewers. Movers+Shakers\u2019 work has been featured in Times Square, and many of their campaigns have passed 10 million views.
\xa0
Evan earned an MBA from Harvard Business School and a BS in Electrical Engineering from Stanford University.
\xa0
You can learn more about Jeff on Twitter|LinkedIn|Instagram|Facebook|Website
\xa0
\xa0
Mentioned
\xa0
Resources
\xa0
Most companies are so busy working on their day-to-day business that they often don\u2019t have the time or the knowledge they need to do the branding and marketing required to build their business.
\xa0
At Sterling Marketing Group, we provide you with the front end consulting and back end implementation you need to get your message out, and we\u2019ll sit down and help you figure out a solid strategy so that your time and your money is well spent.
\xa0
If you're interested in talking to us about how we might assist you in your branding and marketing, go to karenleland.com or give me a call at (415) 260-4615.