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\n\nWelcome to episode #146. On the show: Nymi uses your heartbeat as a password; OnOurRadar enables on-the-ground reporting in emerging economies; Toopher uses location as authentication; Microsoft acquires Nokia but not the juicy parts; Gucci partners with Google Maps for store walkaround in Milan; AirPatrol launches ZoneAware WiFi. Plus our Mobile Minute with Chuck Martin on the emerging market for shopper segmentation based on device; ACE Hardware's successful in-store basket conversion; and special guest Ryan Golden of Moasis.

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\n\nA few announcements
\n\n- Do you have a location based marketing question? Ask us here and we\u2019ll answer it on an upcoming show.

\n\nSpecial Guest: Ryan Golden, co-founder and CEO of Moasis (28:45)

\n\nA Mobile Minute with Chuck Martin: Segmentation by device is coming (4:45)

\n\nLocation fascination of the week: The history of 10,000,000 buildings in the Netherlands as an interactive map(7:30)

\n\nTop news of the week

\n\n1. Nymi \u2013 turns heartbeat into password (10:41)
\n\n2. OnOurRadar.org \u2013 training reporters in emerging economies. (19:20)
\n\n3. Toopher.com using location as 2-factor authentication (location-based mobile audience targeting) closes $2M (25:50)
\n\n4. Microsoft acquires Nokia \u2013 but the real story is what they DIDN\u2019T get (36:45)
\n\n5. Gucci partners with Google Maps to map the inside of their Milan store (44:10)
\n\n6. AirPatrol launches ZoneAware WiFi (49:15)

\n\nResource of the week: ACE Hardware converts 49% of in-store shoppers with incentive \u2013 also increase average basket size almost 3X (52:30)