TWiLBM #144: Your dirty dirty data
\n\nWelcome to episode #144. On the show: Google patents your gaze (and a little latent pre-searching on the side); GoDaddy acquires Locu; Coors Light\u2019s Refresh the Night campaign; Placeable emerges from LocationInsight to normalize location data for enterprises; Coca Cola uses location to help charities with Movement for a Movement campaign; Nuance launches their talking ads in Sweden; Apple acquires Embark; Google chokes on Yahoo!\u2019s dust; Chuck Martin looks at the plight of the QR code; What are the differences between North American and Europe when it comes to location based services?
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\n\n\nA Mobile Minute with Chuck Martin: Scanbuy and the plight of QR codes (27:35)
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\n\n\nLocation fascination of the week: Clinch (6:08)
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\n\n\nTop news of the week
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\n\n\n1. Google's "Pay Per Gaze" (10:50)
\n\n\n2. GoDaddy acquires Locu (15:45)
\n\n\n3. Coors Light "Refresh the Night" campaign (20:15)
\n\n\n4. LocationInsight becomes Placeable (23:52)
\n\n\n5. Coca Cola "Movement For A Movement" campaign (30:38)
\n\n\n6. Nuance's "talking ads" (34:56)
\n\n\n7. Apple acquires Embark (43:10)
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\n\n\nResource of the week: Location based services Europe vs North America (52:50)