TWiLBM #142: Geo-conquesting rules

Published: Aug. 12, 2013, 11:17 a.m.

\n\nOn the show: WillCall raises money and looks to be the Square for concerts. Spotsetter launches (and we wonder why). Pizza Hut goes responsive with Amaze. Tradus brings location to online product search. Geolog helps conserve battery power through smart GPS use. Bytelight launches their Light Field Communications Reader. iOS 7 will track your every move. Wistia co-founder Chris Savage on location and video. Chuck Martin on getting a better deal by carrying a mobile device. PayPal's Q2 look at the impact of location based marketing.

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\n\nA few announcements

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\n\n- Do you have a location based marketing question? Ask us here and we\u2019ll answer it on an upcoming show.

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\n\nFeatured Guest: Chris Savage Wistia (30:00)

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\n\nA Mobile Minute with Chuck Martin: Are mobile shoppers getting better deals? (7:30)

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\n\nLocation fascination of the weekHulafrog (9:36)

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\n\nTop news of the week

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\n\n1. WillCall raises $1.2M to be the Square for concerts (13:30)
\n\n2. Launch of SpotSetter (20:13)
\n\n3. Pizza Hut and Amaze deliver new responsive website (23:05)
\n\n4. Tradus location-based marketplace \u2013 find the product near me (26:00)
\n\n5. Geolog helps save your battery thru smart GPS for Android (35:15)
\n\n6. Bytelight launches Light Field Communications Reader (38:35)
\n\n7. iOS 7 and location tracking (42:25)

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\n\nResource of the weekPayPal \u2013 Location-Based Mobile Advertising: Q2 Highlights (48:15)