TWiLBM #138: Commercializing your mood
\n\nOn the show today: Apple is making Waze \u2013 on their own. YuMe brings targeted video ads to the home. France rocks biometric payments and IBM\u2019s Smarter Cities billboards. Tracking moods through facial expressions to sell cosmetics. SolveMedia and Unilever brand the captcha. This week features special guest Krina Patel of Ingenious Med and a Mobile Minute feature with Chuck Martin plus our resource of the week.
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\n\n\nFeatured Guest
\n\nKrina Patel, VP of Ingenious Med (25:13)
\n\nA Mobile Minute with Chuck Martin: Have you ever wondered what types of stores mobile users are happiest at and what makes them happy? Then this Mobile Minute is for you. The research is brought to you by GigaOm pro and delivered by us. (5:40)
\n\n\nTop news of the week
\n\n\n1. Apple to launch their own \u201cWaze\u201d (8:15)
\n\n2. YuMe \u2013 enables video ad targeting to individual households (12:50)
\n\n3. Biometric payments in France (17:54)
\n\n4. Solvemedia and Unilever (35:00)
\n\n5. IBM Smarter Cities Billboards in France (40:50)
\n\n6. Factual\u2018s new geo-targeting service (46:00)
\n\n7. Ulybka Radugi + Synqera tracking facial expressions in-store (52:14)
\n\nResource of the Week
\n\n10,000 hours in 10 minutes with Asif Khan (60:00)