TWiLBM #137: Pinterest gets physical with Nordstrom
\n\nOn the show today: Nordstrom brings Pinterest into their stores. eMart\u2019s flying store. What3Words tries to make physical location easier with 3 words. Shopperception goes deep into buyer behaviour in physical stores. WyWy signs up Vodafone for cross-screen advertising. Foursquare and Deezer partner for concert checkins. Our special guest is Linden Skeens of Thumbvista
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\n\n\nFeatured Guest
\n\nLinden Skeens, founder of Thumbvista (28:50)
\n\nApp Observation: A bitch about GPS apps \u2013 the good, bad and ugly (3:40)
\n\n\nTop news of the week
\n\n\n1. Nordstrom uses the Pinterest brand to highlight popular products in store (9:25)
\n\n2. eMart Flying Store in South Korea (15:08)
\n\n3. Launch of What3Words (20:05)
\n\n4. Shopperception\u2018s vision for in-store shopper behaviour (Argentina) (36:43)
\n\n5. Vodafone to be first, 2nd screen customer for WyWy (Germany) (44:10)
\n\n6. Foursquare working with Deezer for concert checkin benefits (52:22)
\n\nResource of the Week
\n\nA location-based marketing primer (59:25)