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\n\nOn the show today: Chuck Martin stops by to talk about his new book Mobile Influence; eBay turns windows into stores; Shopify turns e-tailers into retailers; The LBMA creates the world\u2019s first human heatmap logo; Wikipedia goes local with content; Rogers partners with FiveStars on Vicinity; Free wifi with Scrabble; Pak \u2018n Save makes the shopper the DJ; Local mobile is exploding according to Business Insider.

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\n\nFeatured Guest

\n\nChuck Martin, author of Mobile Influence: The New Power of the Consumer, about the importance of physical location (29:30)

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\n\nFascination of the week: Mobile Influence: The New Power of the Consumer (6:00)

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\n\nTop news of the week

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\n\n1. eBay\u2019s Shoppable windows + Shopify\u2018s Popify temporary stores (9:15)

\n\n2. LBMA + Lancome augmented reality project (18:50)

\n\n3. FiveStars partners with Rogers Communications to create Vicinity (24:25)

\n\n4. Wikipedia launches \u201cnearby\u201d feature (36:55)

\n\n5. Scrabble for free wifi in Paris (40:25)

\n\n6. Pak\u2019 n Save \u2013 Shoppers become DJs New Zealand (44:40)

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\n\nResource of the Week

\n\nBusiness Intelligence Report on the explosion of local mobile marketing (51:35)