TWiLBM #129: We are on the fringe
\n\nOn the show today: Facebook rumoured to be in talks to purchase Waze for $1 billion; Square set to check in to Foursquare\u2019s neighbourhood; BlockAvenue launches to give your city a grade; Unilever goes hyper-local with rewards program; Outback Steakhouse jumps back in time to when check-ins were the rage; The VERY cool Pennies for Life campaign by Microloan; Pew enlightens us on the state of location in mobile; Plus special guest Duncan McCall, CEO of PlaceIQ.
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\n\n\nApp Fascination of the week: Scringo (4:35)
\n\n\nFeatured Guest
\n\nDuncan McCall, co-founder & CEO of PlaceIQ. (25:25)
\n\nTop news of the week
\n\n\n1. Launch of BlockAvenue (8:40)
\n\n2. Pennies For Life campaign by Microloan (15:25)
\n\n3. Will Facebook purchase Waze? (19:10)
\n\n4. Unilever working with CausePlay inside of Northgate Gonzalez Markets \u2013 the hyper local mashup (36:23)
\n\n5. Outback Steakhouse checking in to 2007 with Laps for Apps (41:22)
\n\n6. Square goes after Foursquare with recommendations (45:55)
\n\nResource of the Week
\n\nPew Research on location (54:23)