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The Power of the Press

When I first launched Our Milk Money, I sought the advice of one my most adored

mentors, Susan Lyne, who I'd had the pleasure of working for years earlier while she was

president of ABC Television. Currently the president of AOL content, and formerly the

CEO of Martha Stewart Living, I knew that Susan had a few tricks up her sleeve. Her

advice to me was to put all of my energy into PUBLICITY. She told me that nothing else

would explode a business quite like this.
Get your business BUZZING. Fast.

I took Susan's advice and set out to get the press to fall in love with me. I worked the

publicity angle for several months, pitching my story enthusiastically to every news

source I could find. Finally I got a bite from Ric Romero, a reporter from ABC's

Eyewitness News, the local ABC affiliate. The day that the story aired about Our Milk

Money, our website nearly crashed. We had more hits than our server had ever handled

before. More than 800 new members joined our mission in that single day. That was the

day I realized that the Press truly had the power to put us on the map.
Publicity without the Mystery

If you are looking to get more mileage from your publicity tactics, you'll love building your

brand with the PR tips that we'll be sharing with you on today's show. Tune in if you want

to know:
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\u25aa How you can you get on T.V. and Radio shows
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\u25aa How to create newsworthy story angle.
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\u25aa How to create the "Perfect Pitch" for the media.
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\u25aa How to write a Press Release
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\u25aa How to contact producers of shows.

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On Today's show...

Linda Strick, owner of Perfect P.R. will be joining us to reveal how you can do your own

PR and get yourself booked on TV and Radio by creating newsworthy stories. Linda has

become one of the nations leading experts in her field... starting off booking herself on

numerous national television shows including Good Morning America, 48 Hours, CBS

Morning, The Susan Powter Show, Good Day L.A., and many more.