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DID YOU KNOW \u2192 The mommy demographic completely dominates social media with more than 26 million tech-savvy moms?

And why not? Our portal to the cyber world gives us an unlimited platform for SAVVYNESS.

We use Facebook and Instagram to share family pics and adorable kid videos, we share recipes, craft projects, and household organization

ideas via Pinterest, and we stay current (and hip!) in pop culture with Twitter and YouTube.
Don't underestimate the power of MOM

Social media gives us an endless space to effect CHANGE ---and our domination of these platforms has caused bigger businesses to embrace

our social clout. Trust and reputation are all-important in today\u2019s connected world of moms and current research suggests that we are still

the leaders in consumer impact. DON'T MESS with THE MOM MAFIA!!
Social Media Empowers Moms

By nature, Moms are problem solvers. Not only are we poised and ready for the slightest challenge to come our way, we THRIVE on finding

solutions. Despite having multiple children, managing a home, and running a business, moms are moving at warp speed.

Today\u2019s tech savvy moms never fail to find innovative ways to solve everyday problems. We source and create our own applications, write

blogs that allow us to have virtual discussions with one another, and recommend the latest and greatest marketplace products. In addition,

we crowd-source issues, vow to use our consumer power to purchase from each other, and even join forces by teaching one another

business relationship-building skills.
The Rise of Momprenuer

It's no wonder moms are taking the small business world by storm! MOMS ARE MORE CONFIDENT THAN EVER. Even in the midst of a roaring

recession, moms became the fiscal heroes of the economy. Our secret? We leveraged our social media influence and online engagement to

build businesses relationships with ONE ANOTHER.
The Trends are in your Favor, Mom.

Uncertainty is so very UN-MOM. Fear of the unknown is no longer a valid excuse. Pathways have been paved by those who dared to leap

before you. There is no better time to leverage your online influence, build your mommy brand, and cash in on your cyber social life. Take

those excellent networking skills and the virtual relationships you've already built to construct a system that ultimately produces more cash

for your family.

On Today's show...

Wow, are you in for a treat! Come ready with a pen in hand because this is gonna be note-taking-worthy! We are bringing on the leading

expert in how women entrepreneurs can monetize social media, Lena West. She'll be sharing with us how social media can be molded and

leveraged for exponential business growth. With her straight-forward speaking style, Lena is an award-winning social media consultant,

blogger, speaker, journalist, technologist and the founder of Influence Expansion.