I\u2019m all about sharing the mistakes I made in my business to help you avoid making the same ones\u2026. and one of the biggest, most costly mistakes I've ever made was not bothering to create a sale at the holidays for the first 8 years of my business. When I do the math, I estimate that one mistake cost me north of $50K (it still hurts to write that number!)\xa0
If the word \u201csale\u201d makes you cringe inside, then this episode is for you. There are plenty of reasons you can come up with to not run a holiday sale, but today I want to share 5 really compelling reasons why I think you should. Listen in with an open mind - I think you\u2019ll be surprised at what you might learn!
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