EP 098: Don't get Dragged Down by Price Anchors
Have you ever been told your prices were too high? When you were - because we ALL have been - did it ever make you want to yell \u201ctoo high compared to WHAT?!?!\u201d Well, here\u2019s the answer: your prices are being compared to price anchors, and if you don\u2019t pay attention to them, those anchors can sink your business. Today on the podcast, I\u2019m teaching you what price anchors are, how they affect buying decisions, and how being aware of price anchors and how to unmoor them can help you dramatically increase your booking rates.
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