EP 038: The Donkey, the Workhorse, and the Unicorn

Published: Aug. 25, 2020, 7 a.m.

In 2019, I gave a talk at The Family Narrative called \u201cCreating a Business that Feeds Your Soul (and Your Family)\u201d. My initial intention was to put together a talk on pricing, but the more I thought about it, the more I felt like the talk needed to be about alignment. Pricing, after all, isn\u2019t a one-size-fits-all thing\u2026 but in order to work, pricing DOES need to be in alignment with your business model and your market.

Over the course of this episode and next, I\u2019m presenting a modified version of that talk that I hope you\u2019ll enjoy (AND find helpful). Today, I\u2019m talking about the three aligned business models that can work, and three misaligned models that often fail.

Show notes: www.thiscantbethathard.com/podcast/038

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