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Ep.188 - Alex (@aebridgeman) is joined by Edward Coady (@EdwCoady).\nMy guest on this episode is Edward Coady, CEO of Mainely Grass, a Chenmark-owned company he is taking over leadership for from former CEO and past podcast guest Palmer Higgins. Edward joined Chenmark through their GVP (Generalist Vice President) program, the same way past guests Sean Joy and Philip Hussey joined their Chenmark companies as CEO. The GVP program is Chenmark\u2019s CEO accelerator program to get folks first experience in a portfolio company and then as CEO of a new acquisition or current company.\nEdward and I discussed designing high conversion website design, his new CEO role and early lessons, Chenmark\u2019s GVP program, repetition, and much more.\n\nListen weekly and follow the show on Apple Podcasts, Spotify, Google Podcasts, Stitcher, Breaker, and TuneIn.\xa0\nLearn more about Alex and Think Like an Owner at https://tlaopodcast.com/\n\nLinks:\nEdward on Twitter\nMainely Grass\nHotJar\nSunday Lawn Care\n\nTopics:\n(00:03:26) Edward\u2019s experience transitioning from CFO to CEO\n(00:12:23) -The Sales Funnel and implementing content marketing\n(00:18:13) The reason for not adding mowing as a service\n(00:21:53) Optimizing for customers to take action\n(00:23:25) HotJar\n(00:26:32) Where Edward looks to improve the organization\u2019s website\n(00:28:32) Systematic approaches to getting feedback\n(00:31:36) A/B testing as the CEO\n(00:33:19)\xa0Edward\u2019s main areas of focus\n(00:44:49) Process improvements that need to wait for implementation\n(00:46:57)How Edward plans out his tasks\n(00:49:43) What are you most excited for?\n(00:51:09) What\u2019s a strongly held belief you\u2019ve changed your mind on?\n(00:54:19) What\u2019s the best business you\u2019ve ever seen?