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Most of the investors I\u2019ve had on the podcast aren\u2019t interested in consumer businesses, which is precisely why I wanted to talk to a consumer focused investor. Enter Ben Rudman. Ben is the founder of Charis Consumer Partners, a consumer focused independent sponsor, and has a passion for consumer businesses that is hard to resist. In this conversation, we review his time developing his expertise in consumer, why it\u2019s such a challenging place for investors and where he looks to invest, some pitfalls and things to avoid in consumer, and what he\u2019s learned being an operator.\nWhether you care about consumer or not, this episode is a must listen and filled with insights on investing and building companies. Ben is a wealth of knowledge and experience and I hope you find some great takeaways for yourself.\nFor the full transcript and information about Think Like an Owner, visit alexbridgeman.com/podcast.\nI\u2019m also the founder of The Operator\u2019s Handbook, a print publication where small company operators share their insights and ideas for building more effective and profitable companies. Articles focus on process improvement, sales, hiring and training, managing culture, and all responsibilities within operating a small company. If you run a small business and are looking for new ways to grow and improve, subscribe today and join your peers in the endless pursuit of better at theoperatorshandbook.com.