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\\u201cWe have to make data emotional because emotions are what drive us to act,\\u201d says Chip Heath, a professor of organizational behavior and author of the new book, Making Numbers Count: The Art of Science of Communicating Numbers. In this interview with podcast host Matt Abrahams, Heath talks about ways that data and statistics can be used to illuminate \\u2014 or obscure \\u2014 our message. \\u201cA lot of people in the world don\\u2019t understand numbers like the numbers people,\\u201d he says. \\u201cAnd there are a lot of untranslated numbers that float around in organizations and in society.\\u201d
Heath suggests thinking about numbers like a foreign language we need to \\u201ctranslate\\u201d for our audience: \\u201cIf we don\\u2019t translate numbers into something that\\u2019s more tangible, we\\u2019re going to sacrifice in a big way.\\u201c
Think Fast, Talk Smart is a podcast produced by Stanford Graduate School of Business. Each episode provides concrete, easy-to-implement tools and techniques to help you hone and enhance your communication skills.
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