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Know your audience and tailor the message for them.

In high-stakes communication, every word counts. For Jen Psaki, that means knowing who she\u2019s talking to \u2014 so she knows just what to say.

As the former White House Press Secretary and current host of Inside with Jen Psaki on MSNBC, Psaki has discovered that communication isn\u2019t about \u201csaying the most words or saying them the loudest,\u201d but about knowing your audience well enough to tailor the message just for them. \u201cYou need to think about how you're going to get your audience to listen to you,\u201d she says. \u201cThe goal of communicating is to crack the door open so somebody wants to hear more.\u201d

In this episode of Think Fast, Talk Smart, Psaki and host Matt Abrahams explore her approach to strategic communication: identifying your audience and using what you know to engage with them and get them to engage with you.

Episode Reference Links:

• Jen Psaki\xa0
• Jen\u2019s Book: Say More
• Ep.22 Under Pressure How to Communicate Clearly and Timely During Crisis Website / YouTube\xa0
• Ep.155 Can We Be Candid? How to Communicate Clearly and Directly Website / YouTube\xa0

Connect:

• Email Questions & Feedback >>> hello@fastersmarter.io
• Episode Transcripts >>> Think Fast Talk Smart Website
• Newsletter Signup + English Language Learning >>> FasterSmarter.io
• Think Fast Talk Smart >>> LinkedIn, Instagram, YouTube
• Matt Abrahams >>> LinkedIn

Chapters:

• (00:00) - Introduction\n
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• (01:51) - Principles of Communication\n
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• (02:52) - Skills for Effective Listening\n
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• (03:35) - Engagement and Lowering Barriers\n
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• (04:34) - Tailoring Communication\n
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• (05:58) - Preparation and Practice for Confidence\n
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• (07:51) - The Value of Feedback\n
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• (10:54) - Handling Difficult Questions\n
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• (13:22) - High-Stakes Negotiation \n
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• (16:14) - The Final Three Questions\n
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• (20:32) - Conclusion
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