160. Best of: How to Communicate Your Gameplan
Why organizational strategy can be both top-down and bottom-up.
As Professor Jesper S\xf8rensen sees it, a winning strategy is the result of conversations, not commands, and that strategy can be directed from the C-suite, but it doesn\u2019t have to be. \u201cLots of great strategies are discovered,\u201d he says, \u201cthey\u2019re discovered because the leaders were able to listen to their frontline workers or their frontline managers.\u201d A more iterative approach, says S\xf8rensen, helps companies adapt their strategy to an ever-changing landscape.
In the latest episode of Think Fast, Talk Smart, S\xf8rensen joins host and lecturer Matt Abrahams to discuss how organizations can use better communication to craft better strategies.
Episode Reference Links:
- Stanford GSB Profile: Jesper B. S\xf8rensen
- S\xf8rensen\u2019s Book: Making Great Strategy
- Original Episode: Ep.71 Strategy Success: How to Communicate Your Gameplan
- Ep.103 Simple is a Superpower: How to Communicate Any Idea to Any Audience
- Ep.41 Speak Like a Founder: How Successful Entrepreneurs Communicate to Their Teams
Connect:
- Email Questions & Feedback >>> hello@fastersmarter.io
- Episode Transcripts >>> Think Fast Talk Smart Website
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- Think Fast Talk Smart >>> LinkedIn, Instagram, YouTube
- Matt Abrahams >>> LinkedIn
Chapters:
- (00:00) - Introduction\n \n
- (02:22) - Defining Strategy\n \n
- (04:05) - Common Misconceptions about Strategy\n \n
- (05:51) - The Concept of a Strategy Argument\n \n
- (07:48) - Strategy as a Communication Tool\n \n
- (11:37) - The Dynamic Nature of Strategy\n \n
- (13:13) - Storytelling in Strategy Communication\n \n
- (15:39) - Propagating Strategy Through Storytelling\n \n
- (17:45) - The Final Three Questions\n \n
- (24:23) - Conclusion \n