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What comes to people\\u2019s minds when they think about you, and can you control it? Dorie Clark says you can \\u2014 with the power of your personal brand.

According to Clark, \\u201cYou have brand equity in your own life.\\u201d Your personal brand or reputation, she says, \\u201cmakes things either easier or harder for you\\u201d as you pursue your personal and professional goals. The key question, she says, is \\u201cWhat kind of reputation have you built up?\\u201d By taking stock of the personal brand you have, you can redefine it to align with who you are and where you want to go.

In this episode of Think Fast, Talk Smart, Clark and host Matt Abrahams discuss the power of personal branding, being more strategic in how we communicate about ourselves, and how we can shape the narrative of our lives, personally and professionally.

For a full transcript of this conversation, visit our website.

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