What Customers Want
Tony Ulwick is the pioneer of Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation\xae (ODI) process, and founder of strategy and innovation consulting firm, Strategyn. He has applied his ODI process at some of the world\u2019s leading companies and across nearly all industries to inform breakthrough innovations \u2013 achieving a success rate that is 5 times better than the industry average.
Philip Kotler calls Tony \u201c\u201dthe Deming of Innovation\u201d\u201d and credits him with bringing predictability to innovation. Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of best sellers What Customers Want and Jobs-to-be-Done: Theory to Practice.
He is eager to continue sharing insights that will inspire leaders of organizations, executive teams, and innovators to change the way the world innovates.
Connect with Jon Dwoskin:
Twitter:\xa0@jdwoskin
Facebook:\xa0https://www.facebook.com/jonathan.dwoskin
Instagram:\xa0https://www.instagram.com/thejondwoskinexperience/
Website:\xa0https://jondwoskin.com/
LinkedIn:\xa0https://www.linkedin.com/in/jondwoskin/
Email:\xa0jon@jondwoskin.com
Get Jon\u2019s Book:\xa0The Think Big Movement: Grow your business big. Very Big!
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Connect with Tony Ulwick:
Website\xa0https://strategyn.com/
LinkedIn:\xa0\xa0https://www.linkedin.com/in/tonyulwick/