Marketing Vs. Branding

Published: Dec. 31, 2020, 5 a.m.

Jon and Mark discuss marketing and branding.\xa0

Mark S. Lee is President & CEO, The LEE Group (TLG), MI LLC, an independent integrated marketing consulting firm focused on providing marketing, branding, and communication solutions to clients. Additionally, TLG provides training & development to organizations in the areas of branding, re-branding, and communications and has advised on how to effectively implement in an integrated fashion.

Throughout his distinguished career, Lee has held marketing leadership positions locally, regionally, and nationally where he was responsible for leading the strategic, marketing, communication, and other-related areas focused on business strategy and growth.\xa0 He has worked for such blue-chip organizations including AAA, Pepsico, Blue Cross Blue Shield of Florida, et. al.\xa0 Additionally, Lee was the Detroit Lead Instructor for the Emerging Leaders (formerly, e200), an initiative focused on business growth and developing entrepreneurial CEOs.\xa0 Under Lee\u2019s three-year tenure, Detroit became the #1 program in the country.

His column turned blog, \u201cSmall Talk with Mark S. Lee\u201d, appeared in the Michigan Chronicle for three years and now appears via blog for Crain\u2019s Detroit Business.\xa0 It provides tips to businesses who are interested in growing their business and to individuals who aspire to become entrepreneurs.\xa0 Lee also hosted a weekly radio show, \u201cSmall Talk with Mark S. Lee\u201d, on Detroit\u2019s WXYT 1270 and streamed via radio.com, and currently hosts \u201cIn the Conference Room with Mark S. Lee\u201c, which airs on 910 am Superstation, in Detroit.

In addition to being a noted public speaker, he\u2019s also an adjunct professor, Marketing, at Eastern Michigan University and has been invited to speak as a guest lecturer at Boston University and the University of North Florida (UNF).\xa0 Additionally, Lee was an adjunct professor of Marketing & Management, at Walsh College, in Troy, Michigan.\xa0 Lee is also the past Detroit instructor for Interise\u2019s Emerging\xa0 Leader\u2019s Program (formerly, e200)\u2013an initiative focused on assisting entrepreneurs focused on growth.

Throughout his career, Mr. Lee has received numerous awards, been the focus of many articles, and has been invited to speak on various Marketing and Branding topics across the country, including recently being named a Comcast Newsmaker.\xa0 Lee also contributes on WXYZ, Channel 7\u2019s (ABC affiliate in Detroit) \u201cSpotlight on the News\u201d and has been interviewed for Detroit\u2019s Channel 56\u2019s (PBS) \u201cAmerican Black Journal\u201c, \u201cMichigan Matters\u201d (CBS, Detroit) and on Fox 2, in Detroit.\xa0 Lee is also currently the creator and host of \u201cEMU Today\u201d, a general affairs program focused on Eastern Michigan University.\xa0 Additionally, he has provided his perspective on local radio in New York City.

He holds a Master\u2019s degree (MBA) in Marketing from the Kellogg Graduate School of Management (KGSM) at Northwestern University and a Bachelor of Business Administration (BBA) from Eastern Michigan University.

Connect with Mark Lee:

http://www.leegroupinnovation.com/\xa0

www.linkedin.com/in/leegroup\xa0

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Connect with Jon Dwoskin:

Twitter: @jdwoskin

Facebook: https://www.facebook.com/jonathan.dwoskin

Instagram: https://www.instagram.com/thejondwoskinexperience/

Website: https://jondwoskin.com/

LinkedIn: https://www.linkedin.com/in/jondwoskin/