Future of the Big Three and Everything Auto

Published: Oct. 24, 2020, 4 a.m.

Jon, Randall and Eddie discuss the future of The BIG 3 and everything auto!

Born and raised in the suburbs of Detroit, Eddie Alterman grew up around, in, and under automobiles. He learned to drive at the age of 10 behind the wheel of his father\u2019s 1962 Porsche 356B.

In 1991, Alterman\u2019s passion for cars led him to the door of Automobile Magazine where, between classes at the University of Michigan, he maintained the magazine\u2019s fleet of test cars. He went on to hold various positions there (with a side gig as columnist for Men\u2019s Journal), before leaving the magazine in 2004.

In that year, Alterman started MPH. Billed as the anti-car-magazine, MPH combined the irreverence of Spy with the offbeat storytelling of a 1960s-era Car and Driver. Results were mixed. MPH folded two years later, but not before many, many traffic laws had been violated.

After MPH, Alterman took back up with Men\u2019s Journal and launched an automotive-lifestyle website, motivemag.com, while contributing to the New York Times.

In 2009, Alterman was named editor-in-chief of Hearst Magazines\u2019 Car and Driver, the world\u2019s largest automotive publication. There, he expanded the brand\u2019s digital, commercial, and experiential offerings while reinvigorating the printed magazine. In 2015, he assumed the additional responsibility of editorial oversight for Road & Track.

In 2019, Alterman was named Chief Brand Officer for Hearst Autos; in this role, he helps to shape the editorial and business strategies for Hearst\u2019s automotive brands, including Car and Driver, Road & Track, Bring a Trailer, and AutoWeek. He is 48 years old and lives with his wife, two daughters, one dog, and one old Porsche in Franklin, Michigan.

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Connect with Eddie Alterman:

Website: hearstautos.com

Twitter: https://twitter.com/hearstautos

LinkedIn: https://www.linkedin.com/company/hearst-autos

Instagram: https://www.instagram.com/hearstautos/