9 Grounding and Aligning Your Business in Concrete Values

Published: Feb. 21, 2018, 6:30 a.m.

Matt Friedman\u202f\xa0

In this episode, Jon and Matt discuss:\xa0

  • Matt and his career\xa0
  • The first steps in starting a company\xa0
  • Value-based goals for your business\xa0
  • Strategic communications\xa0

\xa0\xa0

Key Takeaways and Actionable Success Principles:\xa0

  • Figure out what your values and mission are first, then figure everything else out later\xa0
  • The goal in business should be how well you execute on your values and how well you take care of your customers\u2026 if you do well, the profits will come\xa0
  • PR is about connecting messages with audiences to lead to a reputation that will support your business objectives\xa0
  • PR is a contact sport, the company needs to dig in with the team to get real results\xa0

\xa0"The more grounded you are in your values, the more grounded you are in picking your clients, pruning your clients, and picking the people who work for you." - Jon Dwoskin\xa0

\u202f\xa0

Get Jon's book "The Think Big Movement: Grow your business big. Very Big!" here\xa0

\xa0

Connect with Jon Dwoskin:\u202f\xa0

Twitter:\xa0@jdwoskin\xa0

LinkedIn:\xa0https://www.linkedin.com/in/jondwoskin/\xa0

Facebook:\xa0https://www.facebook.com/jonathan.dwoskin\xa0

Website:\xa0http://jondwoskin.com/\xa0

Email:\xa0jon@jondwoskin.com\xa0

\u202f\xa0

Connect with Matt Friedman:\xa0

Website:\xa0http://tannerfriedman.com/\xa0\xa0

LinkedIn:\xa0https://www.linkedin.com/in/matt-friedman-a569304/\xa0

Email:\xa0mfriedman@tannerfriedman.com\xa0

\xa0

Show Notes by Show Producer:\xa0Anna Nygren\xa0

\xa0

Audio production by\xa0Turnkey Podcast Productions.\xa0You're the expert. Let us help you prove it.\u202f\xa0