049 Finding Opportunity in the Unexpected

Published: Oct. 22, 2018, 4 a.m.

Kate McCrea is the Chief Caramel Visionary at Boston-based McCrea\u2019s Candies, a maker of luxe, handcrafted caramel. This luxury candy business was founded by Kate and her husband Jason. The McCrea\u2019s met on Alaska\u2019s North Slope in the Arctic Circle, where both were employed in research positions at the Toolik Lake Biological Field Station. In subsequent jobs, the two learned marketing, database management and business analysis \u2013 valuable skills which ultimately helped the duo to build and operate a candy business \u2013 but, at the time, did not protect them from back-to-back layoffs. Jason, a candy fiend, used his \u201ctime-off\u201d to cook sweet treats and gifts for neighbors, teachers and family friends. Rave reviews and a nudge from an across-the-street neighbor gave the McCrea\u2019s the courage to transition into the sweet science of making candy full-time and start McCrea\u2019s Candies. The couple has grown McCrea\u2019s into a national brand found in over 1,000 retails outlets throughout the United States

Connect with Kate

Email: kate@mccreascandies.com

Website: https://www.mccreascandies.com/

Twitter: @McCreasCandies

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