The Start Up of You

Published: March 3, 2012, 12:30 a.m.

Reid Hoffman is the co-founder and Chief Executive Officer of LinkedIn and has just written a book called The Start-up of You. It\u2019s described as \u2018A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley\u2019s most innovative entrepreneurs.\u2019\nIn this edition of Global Business Peter Day hears from Reid Hoffman as he explains how to accelerate your career in today\u2019s competitive world. The key is to manage your career is, he says, to treat it as if it were a start-up business: a living, breathing, growing start-up of, well, you.\nProducer: Julie Ball \nEditor: Stephen Chilcott