Show 199 - Traffic & Funnels - Part 1
Today\u2019s episode is part one of a segment I did on Traffic and Funnels. In this section, I explain why it\u2019s critical not to simply be seen as a trusted advisor, but to be seen as the only viable source. That\u2019s an important distinction.
You must rise above the crowd by intimately understanding your market. By practicing respect, understanding, trust, and honesty, you provide value to your market by offering truth, impact, and outcome - not just a simple product or service.
In this talk, I explain your moral obligation to your prospective clients. I\u2019ll share how to position yourself against everyone else in an effective and ethical way. So, take notes and remember to check back next week for part two of this segment.
00:00 \u2013 04:00 - The issues in Chris and Taylor\u2019s business
04:00 \u2013 08:00 - Becoming a trusted advisor in any market through preeminence
08:00 \u2013 11:30 - Practicing respect, understanding, and trust
11:30 \u2013 15:30 - The moral obligation you have to your prospective clients
15:30 \u2013 18:00 - How to own mindshare and authentically share