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Today\u2019s episode is from a talk I did at Nick Sonnenberg & Lee Brower's Bullseye Workshop Event. Nick Sonnenberg is the co-founder and CEO of Leverage and Lee Brower is the founder of Empowered Wealth. In this talk, I describe the 30 or 40 parts of your business that can experience exponential growth - and it all starts with your handshake.

In this episode, I\u2019ll explain the difference between operating linearly, incrementally, and exponentially, and I\u2019ll reveal when to apply tactics and when to apply strategy in your business. You\u2019ll learn the popular delusionary belief in the business world and how to ensure you don\u2019t get trapped in it.

This talk will uncover how to assess and understand the functionality of each person in your business - and you\u2019ll learn how to finally optimize the superpowers of your high-performers. Listen in as I break down how you can initiate growth and activate absolute advantage overnight. Enjoy.

You can find Nick's company, Leverage here: https://getleverage.com/

You can find Lee's company, Empowered Wealth here: https://empoweredwealth.com/

0:00 \u2013 06:00 - On being geometric/exponential in business and the highest and best-use theory
06:00 \u2013 12:00 - The delusionary belief in our world
12:00 \u2013 18:30 - How to think of upside leverage, trust creation, and headlines
18:30 \u2013 26:00 - The pillar concept, the force multiplier effect, and the nine drivers
26:00 \u2013 31:00 - Optimizing high-performers to maximize your results
31:00 \u2013 34:30 - The only vote that matters, how to get it, and activating absolute advantage
34:30 \u2013 38:30 - Relevancy, the five wealth-creation points, and your three main functions
38:30 \u2013 45:00 - The commitment of the true entrepreneur and what to communicate to clients