Show 182 - Legendary Mastermind - Part 2
Today\u2019s Ultimate Entrepreneur episode is part two of my Legendary Mastermind presentation. In this episode, I share stories that illustrate the successful penetration of new markets and the strategy of preeminence. I\u2019ll share why OPR \u2013 Other People\u2019s Resources \u2013 can revolutionize the way you do business.
It\u2019s all about leveraging assets \u2013 both tangible and intangible - and penetrating the market from several vantage points to multiply your probability of success. This is how you put your business in a masterful position and stay relevant in your market.
In this episode, I\u2019ll also take a few questions from the audience. I\u2019ll explain maximizing and multiplying, and why it\u2019s critical to maximize first. Listen in to learn why maximizing comes before multiplying, how headlines are still relevant, and why authenticity is key.
00:00 \u2013 05:30 - Penetrating new markets, the strategy of preeminence, and OPR
05:30 \u2013 08:30 - Leveraging intangible assets and the Power Parthenon
08:30 \u2013 11:00 - Relevancy, consequential thinking, and teamwork
11:00 \u2013 16:00 - Q&A: Maximizing, multiplying, testing, and headlines
16:00 \u2013 20:00 \u2013 Q&A: Positioning, branding, and authenticity
20:00 \u2013 30:00 - Q&A: Focusing on benefits, preemptive marketing, and referrals