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Phillip Stutts is a leader in marketing, he cut his teeth in political marketing and has over two decades of experience working on campaigns with billions of dollars in ad spend, contributing to over 1,433 election victories, including 3 U.S. Presidential victories. Phillip is a student of Jay Abraham, and in this episode, you\u2019ll hear the marketing techniques that Phillip uses from Jay\u2019s teachings.

In this episode, Jay reveals his \u201cprofit explosion formula,\u201d his concept of pre-eminence, risk reversal, and the power of creating a referral generating structure in your business that will exponentially increase your profits.

Timestamps:

\u2022 0:20 \u2013 An introduction to Leverage
\u2022 2:00 \u2013 The industries & businesses Jay has worked with
\u2022 3:20 \u2013 How Jay and Phillip Stutts met each other
\u2022 4:25 \u2013 What are businesses owners consistently doing wrong?
\u2022 7:10 \u2013 The concept of risk reversal
\u2022 15:52 \u2013 How to pre-validate a business plan
\u2022 18:10 \u2013 Being an original thinker and defining pre-eminence
\u2022 26:15 \u2013 How Phillip integrated pre-eminence into his company
\u2022 27:15 \u2013 The secret to selling leadership & the 3 categories of clients
\u2022 29:40 \u2013 A special offer from Jay and Leverage
\u2022 36:25 \u2013 How to build trust in your business
\u2022 38:15 \u2013 The profit explosion formula
\u2022 44:20 \u2013 Referral Strategies: Why you shouldn\u2019t be scared to ask
\u2022 46:15 \u2013 Turning your customers into voluntary sales reps
\u2022 50:00 \u2013 What Jay is having the most fun with right now
\u2022 52:45 \u2013 Why you should take lessons from all industries

Resources:

\u2022 Go to www.getleverage.com/consultation to book your free Leverage Consultation call