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In this episode, Jay interviews Nir Eyal, a writer, consultant, and expert on the intersection between psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, "The Prophet of Habit-Forming Technology," and today he discusses the formation of habits both in your life and the life of your clients.

Nir will unveil his proprietary \u201cHook Model\u201d so you can implement it in your own business if you need to encourage a habit that\u2019ll stick. He\u2019ll explain why certain digital products have \u201cstored value\u201d while others don\u2019t, and will lead you through the customer journey using his \u201cHook Formula\u201d.

If you thought focus was the opposite of distraction, you were wrong. Listen in as Nir reveals his four-part blueprint for becoming indistractable \u2013 and finally get traction in a way you\u2019ve never experienced before.

2:00 \u2013 8:00 - Introducing Nir, what he does, what it means to be a behavioral designer who knows how to design habits, and why and for whom he wrote his two books.
8:00 \u2013 14:00 - Nir\u2019s \u201cHook Model\u201d, how to build it, and when to apply the hook formula to your business (hint: not every business needs one).
14:00 \u2013 18:30 - Studies that prove that variability causes us to engage, focus, and form habits, what \u201cstored value\u201d means for digital products, and where customers end after the four steps.
18:30 \u2013 26:00 - Internal triggers, understanding traction and distraction, and getting clear on what prompts us to take action, and why time management is pain management.
26:00 \u2013 30:00 - How to get things done: Master internal triggers, make time for traction, hack back external triggers, and institute pre-commitments as a firewall.
30:00 \u2013 37:30 - Nir\u2019s mission, his vision for an indistractable future, what he\u2019s working on, and how to contact Nir and find his book.