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In this episode, host Neil Howe talks to Katlyn Plummer, director of accounts at PCR Agency in Jacksonville, FL. about using Search Engine Optimization as part of a bigger marketing plan.

Katlyn talks about the important aspects of a good digital marketing campaign including things like:

\u2022 Database Research
\u2022 Keyword Research
\u2022 Market Assessment
\u2022 Customer Analysis
\u2022 Competitor Analysis

To Understand your business

Then,
\u2022 Search Engine Optimization
\u2022 Pay-Per-Click Advertising
\u2022 Digital Advertising
\u2022 Inbound Marketing
\u2022 Content Marketing
\u2022 Programmatic Marketing
To attract people to your business.

Followed by,
\u2022 Landing Page Development
\u2022 Custom Calls To Action
\u2022 User Experience Design
\u2022 Content Offer Creation
\u2022 Website Design
\u2022 Heat Map Tracking
\u2022 A/B Testing
To convert those visitors to take action

And,
\u2022 Marketing Automation
\u2022 Contact Segmentation
\u2022 CRM Integrations
\u2022 Database Marketing
\u2022 Email Marketing
\u2022 Customer Analysis
\u2022 Customer Persona Development
To engage with your new list of interested prospects.

Listen in as Katlyn Plummer outlines the whole plan.

To learn more about Katlyn and PCR Agency, visit:

PCR Agency
1534 Oak Street #302
Jacksonville, Florida 32204
904.923.2062

www.PCRAgency.com

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