The Science of Green-Lighting Movies
Matt is joined by Joshua Lynn, the president of Piedmont Media Research, to discuss the research studios use to determine what people want out of their movies and how to give it to him. Before the movie is green-lit, studios use research to know if people want a new tornado movie, or a biopic about Robert Oppenheimer, or how Denzel Washington will elevate a project's box office potential (02:43). Matt finishes the show with a prediction about Netflix\u2019s stock price (25:32).\n\nFor a 20 percent discount on Matt\u2019s Hollywood insider newsletter, \u2018What I\u2019m Hearing ...,\u2019 click this link: puck.news/thetown\nEmail us your thoughts! thetown@spotify.com\n\nHost: Matt Belloni\nGuest: Joshua Lynn\n\nProducers: Craig Horlbeck and Jessie Lopez\nTheme Song: Devon Renaldo\nLearn more about your ad choices. Visit podcastchoices.com/adchoices