Deadpool & Wolverine and Marketing Disneys First R-Rated Marvel Movie
Matt is joined by Disney\u2019s chief brand officer and president of marketing, Asad Ayaz, to talk about releasing Disney\u2019s first R-rated Marvel film in \u2018Deadpool & Wolverine,\u2019 how that changes the calculus for Disney from a marketing side, and how the third installment of 'Deadpool' made more money than its two predecessors. They also discuss broader topics, including how early you should start marketing a film, deciding what spoilers to leak in the lead-up to a movie, how to approach the MCU\u2019s recent struggles as a film franchise from a marketing standpoint, and much more (02:49). Matt finishes the show with an opening box office prediction for M. Night Shyamalan\u2019s \u2018Trap\u2019 (28:02).\n\nFor a 20 percent discount on Matt\u2019s Hollywood insider newsletter, \u2018What I\u2019m Hearing ...,\u2019 click here.\nEmail us your thoughts! thetown@spotify.com\n\nHost: Matt Belloni\nGuest: Asad Ayaz\n\nProducers: Craig Horlbeck and Jessie Lopez\nTheme Song: Devon Renaldo\nLearn more about your ad choices. Visit podcastchoices.com/adchoices