#725: Barbara Corcoran How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul

Published: March 6, 2024, 2:37 p.m.

Barbara Corcoran has been an investor/Shark for the past 15 seasons on ABC\u2019s four-time Emmy-award-winning show, Shark Tank. She is also the founder of an eponymous real-estate company, which she started with a $1,000 loan after leaving her job as a waitress in New York City. Over the next 25 years, she would parlay that $1,000 into a $5 billion real-estate business. Barbara is the host of the top business channel on Patreon, Barbara in Your Pocket, which provides exclusive content created for entrepreneurs at every level.

Please enjoy!

Timestamps for this episode are available below. Resources from this episode: https://tim.blog/2024/03/06/barbara-corcoran/

Sponsors:

Shopify global commerce platform, providing tools to start, grow, market, and manage a retail business: https://shopify.com/tim (one-dollar-per-month trial period)

Eight Sleep\u2019s Pod Cover sleeping solution for dynamic cooling and heating: https://eightsleep.com/tim (save $200 on the Pod Cover)

AG1 all-in-one nutritional supplement: https://drinkag1.com/tim (1-year supply of Vitamin D (and 5 free AG1 travel packs) with your first subscription purchase.)

Timestamps:

[00:00] Start

[05:56] Barbara\u2019s fake funeral.

[08:23] Where Barbara\u2019s knack for PR originated.

[10:02] Storytelling.

[11:25] Early business wins.

[14:29] What Barbara learned about competition as one of 10 kids.

[17:27] Early jobs: Barbara\u2019s real education.

[20:04] Dyslexia and dodging the victim mindset.

[22:50] Barbara\u2019s first company.

[26:47] Why Barbara didn\u2019t begrudge her first business partner\u2019s romantic betrayal.

[28:41] The value of enthusiasm.

[29:44] From almost-evicted to exclusive agent.

[33:29] Early recruitment gimmicks.

[35:36] Being the only woman in the room.

[39:14] Rules and systems.

[41:46] Experiments, innovations, and mistakes.

[44:17] Homes on Tape and puppy sales.

[49:06] Esther Kaplan\u2019s persuasive purse.

[51:23] Sales 101 with Barbara.

[57:37] How Barbara stays active.

[59:37] Butting heads with Donald Trump.

[1:05:21] Picking battles.

[1:08:00] How Barbara fell in love with trailer park life.

[1:14:14] Why Barbara only hires happy people now.

[1:15:36] Barbara In Your Pocket.

[1:17:47] What gives Barbara the most energy these days?

[1:18:51] Barbara\u2019s billboard.

[1:19:58] Parting thoughts and proposals.

*

For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.

For deals from sponsors of The Tim Ferriss Showplease visit tim.blog/podcast-sponsors

Sign up for Tim\u2019s email newsletter (5-Bullet Friday) at tim.blog/friday.

For transcripts of episodes, go to tim.blog/transcripts.

Discover Tim\u2019s books: tim.blog/books.

Follow Tim:

Twittertwitter.com/tferriss 

Instagraminstagram.com/timferriss

YouTubeyoutube.com/timferriss

Facebookfacebook.com/timferriss 

LinkedIn: linkedin.com/in/timferriss

Past guests on The Tim Ferriss Show include Jerry SeinfeldHugh JackmanDr. Jane GoodallLeBron JamesKevin HartDoris Kearns GoodwinJamie FoxxMatthew McConaugheyEsther PerelElizabeth GilbertTerry CrewsSiaYuval Noah HarariMalcolm GladwellMadeleine AlbrightCheryl StrayedJim CollinsMary Karr, Maria PopovaSam HarrisMichael PhelpsBob IgerEdward NortonArnold SchwarzeneggerNeil StraussKen BurnsMaria SharapovaMarc AndreessenNeil GaimanNeil de Grasse TysonJocko WillinkDaniel EkKelly SlaterDr. Peter AttiaSeth GodinHoward MarksDr. Bren\xe9 BrownEric SchmidtMichael LewisJoe GebbiaMichael PollanDr. Jordan PetersonVince VaughnBrian KoppelmanRamit SethiDax ShepardTony RobbinsJim DethmerDan HarrisRay DalioNaval RavikantVitalik ButerinElizabeth LesserAmanda PalmerKatie HaunSir Richard BransonChuck PalahniukArianna HuffingtonReid HoffmanBill BurrWhitney CummingsRick RubinDr. Vivek MurthyDarren AronofskyMargaret AtwoodMark ZuckerbergPeter ThielDr. Gabor Mat\xe9Anne LamottSarah SilvermanDr. Andrew Huberman, and many more.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.