Published: May 19, 2024, 4 p.m.
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Urtasker, Omer Riaz.\n\n\n\nOmer Riaz, the CEO and co-founder of Urtasker, leads an innovative company that is making significant strides in outsourcing business processes. His entrepreneurial journey, from the inception of Urtasker to its rise as a leading service provider, is marked by challenges and triumphs, offering practical lessons for aspiring entrepreneurs.\n\nOmer highlighted the importance of having a clear vision and the determination to see it through during the early days of Urtasker. His insights into the initial stages of business development are valuable for anyone looking to start their venture.\n\nHe also discussed the obstacles, including financial constraints and market competition, and the strategies to overcome them. Omer emphasized the role of innovation in driving business growth, explaining how Urtasker continuously evolves its services and adapts to changing market needs.\nKey Points from the Episode:\n
\n \t- The Journey to the Top: Omar Riaz's Story
\n \t- Building a Company from the Ground Up
\n \t- Overcoming Obstacles
\n \t- The Role of Innovation in Business Growth
\n \t- Embracing Change and New Technologies
\n \t- The Power of Effective Leadership
\n \t- Fostering a Positive Company Culture
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\nAbout Omer Riaz:\nOmer Riaz is an established authority in e-commerce and Amazon marketing, known for his robust strategies that propel brands to maximize their online potential. With over a decade of experience as a technology solution architect, he has driven significant improvements in business processes for Fortune 500 companies. Omer's deep dive into e-commerce started as an Amazon seller, where he successfully launched profitable private-label products in beauty and personal care, laying the groundwork for his later ventures.\n\nTo address the challenges businesses face in outsourcing their marketing, Omer founded Urtasker, an e-commerce marketing agency. This agency leverages a global team of about 175 experts across three international offices, specializing in optimizing brand performance on significant platforms like Amazon, eBay, and Walmart. In 2022, he launched Scale Brand, which focuses on acquiring and enhancing beauty brands. Under his leadership, Scale Brand has already marked a notable success by tripling the growth of Controlled Chaos on Amazon. Omer continues to influence the e-commerce sector by actively participating in industry events, significant publications, and public speaking engagements.\nAbout Urtasker:\nUrtasker is a prominent e-commerce agency established in 2015, dedicated to empowering Amazon brands to flourish in the dynamic online marketplace. The company prides itself on its specialized team of over 200 experts who employ a performance-driven methodology to ensure tailored, effective solutions for Amazon sellers. This approach has positioned Urtasker as a leader in providing innovative and strategic support designed to boost client success and adapt seamlessly to the evolving demands of e-commerce.\n\nUrtasker is built around long-term partnerships rather than short-term engagements, emphasizing a commitment to mutual growth and success with their clients, whom they view as partners. This philosophy is encapsulated in their core tenets: \u201cOne Team, One Vision\u201d and \u201cWhatever it Takes.\u201d These principles reflect Urtasker\u2019s dedication to unity across its global offices and its determination to leverage its substantial industry experience and cultural values to achieve outstanding outcomes for itself and its partners.\nTweetable Moments:\n10:18 - "Find something you're passionate about, something that doesn't feel