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In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Chief Executive Officer of Custom Box Agency, Mark Stern.\n\n\n\nMark Stern and his team at Custom Box Agency have mastered the art of enhancing the customer journey. They believe you can unlock a world of possibilities by genuinely understanding the path you ask your customers to take. From accelerating results to introducing new monetization strategies, the focus is optimizing every step of the experience.\n\nMark shared an intriguing strategy involving a concept called "collection." By creating a series of boxes that customers receive over time, you can encourage continued engagement and create a sense of anticipation. This approach is inspired by the success of initiatives like the Spartan Race, where participants are motivated to complete a series of challenges to collect all parts of a medal\n\nMark mentioned his work with Joey Coleman, author of "Never Lose a Customer Again," highlighting the importance of clarity in the customer journey. By dissecting a client's offerings, Custom Box Agency ensures a clear and compelling pathway for customers, which has led to significant impacts for their clients, particularly in the print-on-demand space.\nKey Points from the Episode:\n

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• Importance of understanding the customer journey
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• Custom Box Agency's approach to optimizing the customer journey
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• The role of physical experiences in a digital age
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• Three core objectives for businesses: acquisition, delivery, and retention
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• Components of a custom box experience: welcome note, getting started guide, dedicated journey map, and additional tools for success
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• Eliminating friction points in the customer journey
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• Using custom boxes as activation and retention tools
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