1421 Scaling a Franchise with Smart Franchise Investings Marty Greenbaum
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Marty Greenbaum, senior franchise consultant, founder and CEO of Smart Franchise Investing.\n\nMarty shares his passion for helping people make informed decisions about franchise investing as a way to achieve their financial goals. As a seasoned professional in the franchise industry, he educates and guides people in finding a franchise that is recession proof, simple, strong, more profitable and less risky.\n\nMarty and his team at Smart Franchise Investing have developed a process that allows them to think through the different categories of franchises best suited to their client, help them understand the attributes, and decide which segment is the most profitable. He says there are plenty of opportunities in the franchise industry, but not all franchises are created equal. To avoid common pitfalls, he says don't take matters into your own hands; work with an experienced consultant instead.\n\nKey Points from the Episode:\n
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- Commonly Seen and Observed Franchise Mistakes \n \t
- Possibilities of Investing in a Franchise \n \t
- How to Find the Right Franchise to Invest In \n
\nAbout Marty Greenbaum: \n\nMarty Greenbaum, CFE, has been a franchise industry professional for over 30 years and founder of Smart Franchise Investing. He began his career in the family franchising business where he helped hundreds of people go into business. He started and operated a prestigious franchise marketing agency that has served over 120 franchise brands, helping them build brand image, better connect with customers, and improve unit revenue and system growth.\n\nMarty has earned the Certified Franchise Executive (CFE) distinction from the International Franchise Association (IFA), has been a speaker at franchise industry events, a vendor member of the IFA, and a franchise advocate at Capitol Hill. He has helped hundreds of people, as a franchise consultant and matchmaker, and is committed to helping people make informed franchise decisions.\n\nAbout Smart Franchise Investing: \n\nSmart Franchise Investing is a resource for those investigating franchising. Their goal is to help people navigate the franchise buying process through franchise education, matchmaking and consulting services to minimize the risk of people making a bad decision when buying a franchise.\n\nTweetable Moments:\n\n04:12 - "What's great about franchising is if you see that they have 2,000 franchises and they're claiming certain financial performance, if you're a decent operator, you're going to be able to hit the market. You're going to be able to outperform the traditional stock market and other investments."\n\n06:13 - "What I see is a lot of people trying to find something that's a simple, strong model that they could scale."\n\nApply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest\n\nLinks Mentioned in this Episode:\n\nWant to learn more? Check out Smart Franchise Investing\u2019s website at https://www.smartfranchiseinvesting.com/\n\nCheck out Smart Franchise Investing on LinkedIn at https://www.linkedin.com/company/smart-franchise-investing/\n\nCheck out Marty Greenbaum on LinkedIn at https://www.linkedin.com/in/greenbaum/\n\nCheck out Smart Franchise Investing on Facebook at <a...