Tao of Sports Ep. 308 Derek Schuster (Dir of Sales, Philadelphia Phillies)

Published: March 12, 2014, 7 a.m.

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From 2010 to 2012, the Philadelphia Phillies were unstoppable when it came to ticket sales generation, garner an National League record of 257 consecutive sellouts as well as leading the MLB in attendance for two straight seasons (2011-12). Derek Schuster discusses some of the \\u201cgood problems to have\\u201d while overseeing that run of revenue success from the ticket sales department, telling fans that they would have to reduce their group orders because of limited inventory. Schuster talks about how the Phillies prepared for the days when the demand wouldn\\u2019t be as great, trying to create additional opportunities to build fan engagement for longer term buys later. Now, with less of a waiting list and that consecutive sellout streak over, Schuster points to the Phillies Care programming which has kept more of the fans longer than expected. Twitter: @DerekSchu13
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